Navigating the shift from transformation to optimisation

Back in early 2020, organisations went through an unprecedented period of digital transformation in just a few weeks. Like everyone else, small and medium-sized fast-growth companies scrambled to digitise their workflows. For many, this entailed purchasing a number of digital tools, introducing new processes, and implementing new tech – all in next to no time at all.

It’s safe to say – this period was intense for everyone involved. Only now that it’s over can we view this time with the 20-20 vision of hindsight, and think about how we want the future to play out.

With this in mind, we spoke to 10 business leaders at fast-growth businesses across Europe. We asked them to reflect on their digital transformation so far, where they’re at now, and where they’re focusing their efforts next.