Insurer’s Guide to Holistic Customer Experience

Insurer’s Guide to Holistic Customer Experience

As carriers interact more directly with policyholders, they’ll run into a major challenge.

How can insurers make sure they get the customer experience right when the product they sell is intangible, complicated, and often seen as a necessary evil?

This is why carriers ultimately must transform the entire customer experience so that interactions are no longer slow and frustrating, but simple and helpful at every touchpoint and channel.

By adopting a holistic customer experience (CX) strategy, insurers can better serve and retain their policyholders.


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