How Data Culture Fuels Business Value in Data-Driven Organizations

IDC conducted a global survey of 1,100 respondents who use data within their organizations. They comprised a mix of executive and managerial positions and were people with technical and non-technical roles. Survey participants were from organizations with 500+ employees and were located in ten countries: Brazil, Canada, China, France, Germany, India, Japan, Mexico, United Kingdom, and the United States. Respondents represented several industries including financial services, manufacturing, healthcare, professional services/technology, utilities, retail/wholesale, and government/education.

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