Elevating the Value of Self-Service with Data-Driven Automation

Elevating the Value of Self-Service with Data-Driven Automation

Quickly enable smarter conversation AI, without needing developer resources, in order to improve key business metrics

Q3 2022| Beth Schultz VP, of Research & Principal Analyst, Metrigy

Adoption of and spending on self-service and intelligent virtual assistant technologies are on the rise to improve Customer Experience (CX). Artificial intelligence and machine learning increasingly play a role, while predicting customer behavior is a chief goal among many others. Companies looking to ratchet up the value of their self-service initiatives must begin to automate the flow of data collected from customer interactions into their IVAs for self-service. This will reduce development efforts and rapidly improve ROI and business success metrics, such as customer satisfaction.

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