Creating better customer relationships

With so many of today’s business interactions taking place on a smartphone, what does that mean for the relationship between a business and its customer? Has the customer relationship been reduced to just text and taps?

Hardly. Despite the rise of mobile and the growth of digital channels, the customer journey is still a deeply personal experience. Customers don’t just want to make a purchase – they want to interact, ask questions, leverage your expertise, and ultimately feel like they’re doing business with someone they can trust. In the context of a traditional buying experience in a brick-and-mortar storefront, this can be as simple as having an employee strike up a conversation as customers shop. But how do you replicate this experience on digital channels?

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