Create Distribution Efficiency with a 360-degree View of Your Customer

Receiving customized recommendations and contents on-demand is the new norm, and that trend is prominent in the insurance industry too.

Policyholders are demanding personalized services, but how can insurers equip their agents to respond to customer inquiries quickly and efficiently, prioritize urgent needs, and offer tailored competitive quotes?

To meet these expectations, the urgency for carriers to adopt new digital technology is there more than ever, and failing to do so will cause insurers to fall behind their competitors.

In a joint infobrief produced by IDC and Liferay, it states that technologies related to optimization and customer centricity will drive growth in the insurance sector.

Creating a customer-centric culture is a must, but where can insurers begin? Implementing an efficient portal can be a great place to start, making it possible for agents to respond to customer needs with personalized services at the right time.