7 Ways CRM Data Sabotages Sales and Marketing Teams

Treasure. It’s what keeps businesses—including every well-managed pirate enterprise—afloat.

For sales and marketing teams, this treasure isn’t golden goblets or pearls. It’s the data sitting in their customer relationship management (CRM) system.

There’s just one problem: Too many organizations turn a blind eye to data quality issues that make this resource less valuable.

To recover your lost CRM treasure, follow this guide. Look inside for details on:

The top 7 CRM data quality issues that hinder sales and marketing performance.
How to conduct a data quality assessment without draining time and resources.
How to turn your data into a weapon that improves campaign effectiveness, customer engagement, lead quality, and bottom-line revenue.

Get your guide today!

Whitepaper

Complete the form below to download the content.

* - marks a required field

Email Address

First Name

Last Name

Address

City

Country

State

Post Code

Phone

Answer the following questions about your organization below:

Company Name

How many people are employed by your organization?

What is your company's revenue?

In which industry do you work?

Job Title

Job Level

By clicking ‘Submit’ you agree to our Terms of Use. We take your privacy seriously. For more information please read our Privacy Policy.