Automation in Media & Entertainment: The Key to Operational Efficiency 

This paper examines the role that automation can play in the media and entertainment industry’s drive for growth by improving customer acquisition, retention, and driving new revenue. Salesforce commissioned Omdia to evaluate the current potential for automation; how targeted implementation in key activities can deliver improved customer engagement, processes, efficiencies and support monetization efforts. Omdia interviewed 104 global senior decision-makers from media and entertainment companies, asking them how and why they use automation. The results highlight the current usage, opinion, and future expectations of automation.