Customer Experiences Define Success in a Digital-First World

• 91% of enterprises have adopted or have plans to adopt a digital-first strategy. Of these enterprises, 48% already have a digital-first approach in place.
• Creating better customer experiences (67%), improving process efficiency through automation (53%), and driving new revenue (48%) are the top three digital business strategies enterprises are investing in today.
• 35% of enterprises have experienced revenue growth due to digital business initiatives over the past 12 months.
• 5G, Artificial Intelligence, and Machine Learning are the top technologies being researched by enterprises who are defining digital business strategies.
• Enterprises are planning to spend $15.3M on digital initiatives over the next 12 months. 59% will be allocated to technology, and 41% will be dedicated to people and skills.