The Sales Playbook for the RFP Process (Guide)

RFPs are an essential sales tool: Companies typically issue them when they have a big project in mind or an even bigger problem to solve. So, landing more of these contracts can mean big revenue for sales teams—especially with rising quotas in a turbulent market.

But how do you navigate the RFP process successfully? We asked ten sales and proposal leaders for their secret plays on how to win more RFPs in a competitive bidding environment.

In this 5-chapter playbook, you’ll learn how to:

• Qualify the opportunity before chasing the deal

• Gather winning insights from the procurement team

• Build a dream team to craft the proposal–together

• Respond faster with high-converting content

• Keep up momentum and take home the win