Increase Your Share of Pantry

How Personalization Positively Impacts the Grocery Shopper’s Journey

For grocery shoppers, there are three types of paths you’ll find your customers take: online only, instore only, or omnichannel with some looking to your site for list building, recipes, or inspiration before going in-store. From there, they’ll go through the regular customer journey we see across industries: awareness, consideration, decision, and loyalty.

In order to drive customers to decision and loyalty, it’s essential to optimize their experience by delivering personalized recommendations, promotions, and communications.

We take you through each of the steps of the customer journey and how Bloomreach can help you start providing these personalized experiences.