5 Personalized Search Best Practices That Can Transform Your Grocery Store’s Aisles

As more people turned to online grocery shopping during the height of the pandemic, it changed the grocery industry in a major way. So, grocery businesses have been going through some big ups and downs in most markets because of it. For example, COVID created an excess of demand that subsequently dropped back to more normal levels of shopping. Then, couple all these shifts in behavior with inflation, and the grocery industry has been nothing short of a rollercoaster.

Many consumers reevaluated their grocery shopping habits during the pandemic, opting to get what they could where they could — and getting more of it to make fewer trips. Now, consumers are “back to normal” and demanding more convenience, choice, and transparency in their grocery shopping experiences. They want to be able to quickly and easily find the products they need, compare prices, and make informed purchasing decisions, in-store and online.

Despite these changes in consumer behavior and macroeconomic disruptions, the leaders in online grocery are the ones who can anticipate the needs of their customers before they even begin typing into the search bar. With an experienced search vendor, grocers can analyze consumer behavior through AI (i.e., natural language processing and machine learning) to personalize the online shopping experience. As a result, shoppers will receive highly tailored search results that cater to their individual needs since search works to simultaneously increase your company's efficiency in meeting customer demands.