Making the Most of AI in Omnichannel Marketing

By now, you’ll most likely have heard all the internet chatter about ChatGPT — a chatbot launched by OpenAI in November 2022. 

ChatGPT is taking the marketing world by storm and it’s easy to understand why. Who isn’t in awe of AI that can generate a menu for Thanksgiving dinner or pass a college-level exam? And who doesn’t feel goosebumps when they hear of AI writing lyrics in the style of Nick Cave, much to the said singer-songwriter’s dismay?

Already, there are many powerful and practical use cases of AI emerging that can boost marketing success. AI is necessary to scale end-to-end personalization, for example. 

When it comes to AI, though, we are really only touching the tip of the iceberg. AI will continue to disrupt and enhance the world of marketing in the years to come. What’s exciting is that any company, no matter the size, can take advantage of AI capabilities. It’s no longer confined to the world of large enterprises with massive data sets. 

This article focuses on specific ways in which AI is impacting omnichannel marketing and details a number of use cases, examples, as well as best practices for implementing AI into your omnichannel marketing strategy. 

We’ll also touch briefly on all the AI capabilities you can expect from Bloomreach, as well as our recent integration with OpenAI and GPT-3. 

Let’s get started.