Are B2C Best Practices The Future of B2B E-Commerce?

Survey data on what e-commerce features B2B disruptors are leveraging to differentiate and scale.

B2B companies investing in digital are seeing value and gaining share.

A generational shift towards e-commerce in B2B is well underway. Combine it with a customer-centric approach that increasingly marries AI and digital B2C trends to understand and learn from customer behavior - B2B companies like yourself have a lot of digital exploration to look forward to.

We collaborated on this report with our friends at BECK Ecommerce and CommerceHub to survey B2B distributors, wholesalers, and manufacturers to look at their overall digital business performance and investigate which B2C strategies are proving successful in B2B e-commerce.

See which product discovery, conversion, and customer acquisition tools make your competitor's roadmap and learn:

• Effectiveness and expected future adoption of B2C strategies
• Why aren't more B2B sellers broadly adopting B2C best practices
• What the data says about the individual B2C features and strategies