Effective TikTok Marketing Guide

In 2023, creator-led marketing is an essential component of an organizations’ marketing stack, driving results across all phases of the funnel, including sales and ROI. In fact, according to CreatorIQ’s recent report, the practice is now outpacing the impact of digital marketing and traditional advertising, with creator assets performing better across paid, earned, and owned channels. TikTok is a powerful tool for influencer marketers, offering unmatched virality and engagement. Most influential brands have already leaned into marketing on the platform. However, in order to drive an effective program, it’s important to acknowledge that a unique set of best practices should be applied for TikTok marketing, versus your brand’s other channels. TikTok is unique from channels like Instagram and YouTube, and marketers need to be equipped with platform-specific best practices to inform TikTok marketing strategies.