Digital-First Omnichannel for Modern Customer Journeys

Traditionally, the front door of a customer-facing business was its physical front door. In a digitally driven and hyperconnected world, however, online channels are fast-replacing physical front doors with digital ones, placing new demands on journey management and omnichannel capabilities.

Omnichannel journeys are being enhanced through artificial intelligence (AI), machine learning (ML) and analytics so that customers can be retained and market share grown.

Drawing on CX Network’s own research, this exclusive report assesses the rapid changes in customer habits and demands that are driving the need for businesses to take a closer look at how customers initiate and complete their journeys across channels.

With insights from Humm Group, McDonald’s and the insurance and tech industries, this report provides insight on how to orchestrate a true omnichannel journey that starts with a digital front door and ends with satisfied, loyal customers.  

Download the ebook now.