Solution in Focus: Sprinklr

With a brand-centric approach, a single campaign requires multiple steps, teams, and systems to launch; very little data is shared or even actionable. The end result for the customer is incomplete information, limited personalization, and a less-than-ideal experience. The Sprinklr Unified-CXM Platform unifies customer experiment management from core (conception) to edge (consumption). Its customer-centric approach helps businesses consolidate their campaign processes across channels, interpret data at scale, and improve their strategies to drive more personalized customer engagements.