Top 5 Reasons Why Professional Coaching is a Benefits Strategy Must-Have

A quick guide to making your benefits more effective this year, in 2024, and beyond.

In today's rapidly evolving job market, employers face the challenge of attracting and retaining top talent while ensuring employee satisfaction and professional growth. As the concept of work continues to evolve, employees seek more than just a job; they want opportunities for personal development and career advancement. “To attract Gen Z to your organization, you’ll need to evolve at a speed that matches their external environment," says Deloitte. Recognizing this shift, forward-thinking employers are incorporating professional coaching into their benefits plans.