Consumer Goods Industry Insights Report: AI Edition

Learn how consumer goods companies are using AI, from generative to agentic, to benefit their businesses.

AI has quickly and dramatically changed how we work. Salesforce surveyed 200 Consumer Goods leaders to better understand what this means for their businesses, how it's changing their strategies, and what best practices are emerging.

In this report, learn more about:

• How the Consumer Goods industry is adopting generative AI
• Top use cases for generative AI
• Preparing organizations to implement generative AI
• What to expect in the agentic AI era