Cracking the Code: How Forcura Crushed Goals All Along Their Marketing Funnel

This whitepaper details how Forcura, a leading healthcare workflow management company, successfully optimized its entire marketing funnel to exceed growth targets and improve ROI. By partnering with DemandScience, Forcura deployed a data-centric strategy to enhance lead generation, nurture engagement, and drive conversions at every stage of the funnel. Leveraging intent data, audience segmentation, and performance analytics, the company refined its outreach and accelerated its customer acquisition efforts. The case study showcases the transformative results of aligning marketing tactics with actionable insights, illustrating a replicable model for scalable B2B growth in the healthcare technology sector.