Cardinal Health Uses DemandScience to Grow WaveMark™ Solutions’ Marketing

This whitepaper explores how Cardinal Health leveraged DemandScience’s data-driven marketing solutions to enhance the reach and effectiveness of its WaveMark™ inventory management platform. Faced with the challenge of reaching a highly specialized audience in the healthcare supply chain sector, Cardinal Health partnered with DemandScience to identify and engage key decision-makers with precision-targeted content. Through advanced intent data analytics, lead generation strategies, and multi-channel campaigns, the collaboration significantly improved marketing efficiency, lead quality, and sales pipeline velocity. This case study highlights the measurable impact of data-backed marketing on B2B healthcare technology growth.