The State of Commerce 2025

Building trust in every transaction

The State of Commerce 2025 will dig into current retail trends and the prevailing sentiment of 1,000+ consumers who fuel retail success. We’ll map out a course that provides merchants with the building blocks for capitalizing on that success, including insights around:

• What online shoppers need to be truly satisfied, according to a consumer survey commissioned by Signifyd.
• Why customer lifetime value surpasses conversion as the key metric for ecommerce retailers.
• How personalization—real personalization—is finally achievable and why this is happening just in time.
• What “omnichannel retail" will mean in 2025 and what consumers expect it to deliver.
• How rapid returns and refunds can serve as a differentiator and how merchants can implement them despite increasing first-party fraud and consumer abuse.
• Why brands cannot afford to overlook loyalty programs in 2025 and who, besides consumers, is watching the airline miles and loyalty points accumulating in consumers’ accounts.

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