Bridging the Care Gap: Rethinking Member Connections in a Digital-First World
A Survey Report on Evolving Member Expectations in Health Plan Engagement
Are your digital tools truly connecting with your members—or just checking a box? In a fast-evolving digital healthcare landscape, payers are investing heavily in engagement platforms—but are they aligning with what members truly need?
Emids surveyed 789 health insurance members across Employer-Provided Plans (EPP), Direct Purchase Plans (DPP), and Medicare Advantage Plans (MAP) to uncover insights that can help payers improve digital experiences, close care gaps, and boost long-term engagement.
What’s Inside the Report:
- The most and least used digital features by health plan members
- Key barriers to adoption and opportunities to close the care gap
- Member preferences a cross different plan types
- How health prioritization and chronic conditions influence engagement
- Segment-specific insights across Employer-Provided, Medicare Advantage, and Direct Purchase plans
- Practical strategies for Payers to optimize and build more personalized, accessible digital experiences
Why This Matters
Health plans that align digital investments with member expectations see stronger engagement, better outcomes, and lower costs. This report helps you:
- Identify what your members value most
- Rethink how you deliver wellness and support digitally
- Build a data-driven engagement roadmap across populations
Download the Survey Report
Fill out the form to access your copy and unlock actionable insights to strengthen your member engagement strategy.
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