Appcast's Annual Recruitment Marketing Benchmark Report

Once again, 2024 was a complex year for recruiting. Recruiters and TA leaders encountered new challenges including shrinking budgets, shifting job seeker dynamics, and a softer labor market.

In Appcast’s 2025 Recruitment Marketing Benchmark Report, we review the implications of the labor market on recruiting costs across job boards and other recruiting channels, like search, display and social.

Appcast include insights on:

• Overall cost-per-applications, cost-per-clicks, and apply rates, which didn’t always align with labor market shifts.  
• Geographic- and occupation-specific benchmarks, including the stark difference in hiring costs between “standing-up” and “sitting-down” (blue-collar and white-collar) jobs.   
• Recruitment marketing strategies beyond job board activity, and the market-determined rates for search and social job advertising. 

Download the full report today to contextualize your own recruitment marketing performance and plan for the year ahead.