The future of content review in life sciences organizations 

Rapid innovation in the life sciences industry has led to faster product launches and an increase in the volume of product-related content. In 2021, the life sciences industry, witnessed an average of 3x increase in content production, thereby putting pressure on organizational budgets. To add to this, information consumption patterns of healthcare professionals (HCPs) and patients have moved toward on-demand, personalized, and real-time digital content. There is an increasing trend of HCPs and patients to decide on the “What, When, and How” of brand experiences. As per the Digitally-Savvy HCP survey report by Indegene, 62% of HCPs stated a preference for relevant personalized content for more insightful interactions.

Indegene is a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions. These aim to deliver, amongst other outcomes, a personalized, scalable and omnichannel experience for patients and physicians. It’s what drives our team and our purpose to enable healthcare organizations to be future ready.