Redefining organizational processes to drive customer-centric omnichannel experiences

Taking a digital-first approach and mobilizing omnichannel can alleviate the challenges that life sciences organizations are taking to reaching their healthcare professional (HCP) audiences. Too often we think that we must make a binary choice: reps OR digital.

At Indegene, we embrace the “AND.” Reps AND digital together make for powerful omnichannel solutions to reach HCPs and deliver personalized, relevant experiences that are efficient and effective.

I’m delighted to bring you a fresh perspective from an industry expert who knows what it takes to be successful in driving customer-centric omnichannel experiences. Markus Hinderberger is a thought leader in the industry with depth and breadth of experience spanning Sales, Marketing, and Enterprise Customer Capabilities. Most recently, he led the BMS/Celegene CRM integration across 30 markets in a compressed, COVID-19 timeframe. Markus brings powerful insights into arguably one of the biggest challenges we face today—how to effectively engage our customers.

Indegene is a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions. These aim to deliver, amongst other outcomes, a personalized, scalable and omnichannel experience for patients and physicians. It’s what drives our team and our purpose to enable healthcare organizations to be future ready.