State of the Amazon Seller 2024

See what nearly 2,000 Amazon businesses – from solo sellers and SMBs to enterprise brands and retailers – say about their goals, challenges, and strategies for selling on Amazon in 2024. Get insights on profitability, advertising investments, growth plans, and more.

Key insights from the report

Almost 50% of Amazon businesses have leveraged AI to manage their ecommerce channels. Sellers and brands are using the burgeoning technology for everything from listing optimization to customer service.

As SMB sellers prioritize expansion, big brands are focused on product research and reporting. From marketing investments to brand-building, the path to success on Amazon varies greatly depending on business size.

54% of Amazon businesses plan to try new marketing tactics in 2024. The number of brands and sellers advertising on ecommerce platforms declined year-over-year, while the percentage of advertising through traditional media is on the rise.

See what’s inside this free report

• Top priorities and challenges for Amazon businesses in 2024
• Strategic differences between small sellers and large brands on Amazon
• Sales and profitability trends for Amazon businesses of all sizes