The intersection of digital and physical economies has shifted toward experiences, as highlighted by Joseph Pine and James Gilmore in "The Experience Economy." In today's landscape, the Experience Economy is thriving in the digital world, with consumers expecting personalized, real-time, and predictive digital experiences.

Key Points:

• The Experience Economy has firmly rooted itself in the digital domain, increasing consumer expectations for personalized digital experiences.
• Organizations must now deliver experiences that are personalized, real-time, geo-sensitive, predictive, and omnichannel.
• The concept of the "digital double" addresses the need to represent personalization attributes securely in the digital realm.
• Customer-focused personalization using business-to-consumer (B2C) CIAM extends to business-to-business (B2B) and business-to-employee (B2E) models.
• Customer Identity and Access Management (CIAM) provides the foundation for creating and managing the digital double, essential for seamless access experiences.

Download now to discover how CIAM and the digital double can transform your approach to
personalization.