6 Impressive Emails to Maximize your Next Campaign

Best practices for creating the most successful email campaigns that capture the attention and engagement of your subscribers.

If you’re like the other 4 billion people on this planet who use email, you know that there are good emails and others that don’t warrant your attention. You’ve trained yourself on what to open, what to read, and what to click on – all based on your expectations and experience with years of emails hitting your inbox.

While there is no silver bullet to force your subscribers into engaging with the emails you send them, there are common elements that will help your email campaigns stand out, drive action, and increase brand loyalty. Ultimately, what we all want is an email program that works for both us and our readers — driving value for the business, and offering value to the subscriber.

We’ve collected some of the most inspiring marketing email templates from a variety of industries to showcase the latest trends in email marketing — from structure, to content, to use case, to consumer psychology — to highlight what makes each email great, and offer some best practices for creating the most successful emails.

At the end, you’ll walk away with a solid foundation that will not only help you see these inspiring emails in a new light, but apply their elements into your own campaigns.