BHFO Builds for Scale While Fearlessly Managing Fraud and Abuse

Since partnering with Signifyd, BHFO has achieved a 99.66% order approval rate, reduced chargebacks by 69%, and paid $0 in losses.

After skyrocketing growth, BHFO has no plans to slow down. But to keep on course, the designer outlet knew they needed to restructure their approach to some of the most common scams faced by fashion retailers as their previous partner was overcorrecting for fraud and clothing scams, impacting operations and hindering the seamless shopping experience their customers expected. 

Download the case study to learn how BHFO Rainbow Shops leveraged Signifyd’s Fraud Protection and Abuse Prevention solutions to achieve: 

• 100% Order Automation
• $0 in Fraud Losses
• 59.2% Decrease in Bank Declines

“Very big for us is the return policy. Now we really have Signifyd helping us with that because the cost of a return is enormous for a company. So if we can prevent people from abusing returns that is great for us and we couldn’t do that before. And now with Signifyd, we are capable of doing that.”

– SOFIA GIUSSANI, DIRECTOR OF DIGITAL MARKETING, BHFO