The State of Personalization Maturity in Grocery/CPG 2024

Discover how leading grocery and CPG brands are navigating the journey from basic to pioneer personalization levels.

As the digital grocery landscape evolves, brands acknowledge the need for personalization, yet grapple with its integration at an organizational level. This insightful report reveals the disparity between the recognition of personalization's importance and its effective execution, highlighting the necessity for a unified approach across departments to achieve a culture of personalization. With detailed analysis across geographies, company sizes, and seniorities, it serves as a benchmark for brands aspiring to elevate their personalization strategies.

Download now to benchmark your brand's journey and plan your path to personalization excellence.