An IT Leader’s Guide to Building Customer Apps and Portals

No matter your industry, building relationships with customers in today’s digital world requires tailored applications. These digital gateways strengthen customer relationships and provide a transparent, secure, and easy way for your customers to interact with your organization in a personalized way.

Your organization is continually looking for ways to increase customer loyalty, stand out in a crowded marketplace, acquire new customers faster, and streamline your customer service operations. Meanwhile, your IT team may be struggling just to keep up the pace.

Pair that with the fact that your customers have increasingly high expectations regarding digital experiences:

• 81% prefer to use self-service options if they need to subscribe to new services, request a service, or resolve an issue
• 66% expect companies to understand their needs and expectations.
• 82% expect businesses to be able to accommodate their preferences and meet their expectations.