Scaling in the Era of Digital Acceleration

The COVID-19 pandemic has accelerated the speed and scope of digital transformation, thus making the ability to scale quickly and securely a key determining factor of success in this new business landscape. And there are two main categories of what must be scaled: customer experience (CX) and employee experience (EX).

As customer experience and employee experience are increasingly, or even primarily, digital, common scaling questions brands are now facing include:

• Is my site equipped to meet emerging CX needs, like commerce or personalization?
• Is my site able to handle more traffic?
• Can we add new digital properties easily while still maintaining brand consistency and compliance?
• Is my intranet built for a remote workforce?
• How can we support remote employee engagement, including onboarding and training?

Download this ebook today to see how brands like Charles Schwab and Nestlé Purina have successfully addressed these challenges.