The Total Economic Impact Of Salesforce Marketing Cloud

Salesforce commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Marketing Cloud. 

Marketing Cloud consists of a suite of unified applications that meet business needs towards designing, delivering, and optimizing customer journeys and campaigns, including:

• Customer Data Platform
• Personalization
• Engagement
• Account Engagement
• Intelligence
• Loyalty Management