The Creative Edge

How Digital Credentials Unlock Emerging Skills in the Age of AI

The modern professional landscape is undergoing a seismic shift driven by AI, rapid digitalization, and new modes of collaboration and creativity.

In this rapidly evolving landscape, skills like creativity, creative problem-solving, critical thinking, and AI creation have taken center stage. This study found that these versatile skills are highly resilient and will empower workers in every industry to thrive in our changing economy.

To shed light on this complex landscape, Adobe commissioned a global survey to gain insights from students and career seekers, higher education institutions, and employers. The findings reveal that credentials can meaningfully signal proficiency in the skills demanded by today’s digital jobs market and help candidates stand out. However, stakeholders are not always aligned on what skills are most essential, what types of credentials effectively communicate knowledge and ability, and how best to display them.