TAC_900.016_GBL_CS_Karma Automotive

Karma Automotive resurrects iconic electric vehicle using Siemens solutions

Karma Automotive resurrects iconic electric vehicle using Siemens solutions

The time when electric cars were considered part of some distant, exotic future (due to our limited technological capacity or the perceived dominance of oil) is long gone. A little more than two decades ago, the iconic Prius seriously changed the game. Today, more than 12 million hybrid or electric cars have been sold worldwide and the numbers keep climbing: not only is electrification now considered one of the biggest revolutions of the automotive industry, humanity has begun to conceive a future without gasoline and combustion altogether.

Electric or hybrid cars aren’t taking over the roads just yet for a number of reasons, including their elevated price tags and still limited autonomy. In addition, while many consider that the real beauty resides on the inside, a key differentiator for people who choose a new car remains its appearance. Tesla was the first to understand this when releasing its Model S onto the market in 2012. With it, Tesla managed to reach a distinct market segment that had previously been excluded from the game of electrification: customers who preferred a luxury, sporty design.

In the meantime, many OEMs have added at least one high-end, luxury hybrid or electric car to their fleets – examples include the Honda NSX, Lexus LC500h, BMW i8, Jaguar I-Pace and Porsche Panamera.

Many startups are trying their luck in this segment (Tesla also started small). While many companies died or were eaten along the way, some emerged as new, respectable e-brands, ready to put their prototypes nose-to-nose with the establishment.

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