Commerce for Marketers - How to Build a New Composable Commerce

TA Digital created CommerceFactory, a composable digital commerce platform that enables businesses to adapt or extend their commerce experiences through modular components and business applications. This approach allows for the deployment and reuse of these components across various interfaces and channels, providing greater flexibility and freedom.

The platform is powered by the Acquia Open Digital Experience Platform, as well as commerce leader commercetools, and is aimed at providing a more intelligent and consumer-centric commerce approach.

By using a composable commerce strategy, businesses can build experiences more efficiently, without getting bogged down by technical debt or silos. According to Ali, the modular fashion of CommerceFactory gives businesses the ability to add, remove, or swap capabilities with ease, without incurring technical debt or requiring a lengthy and complex implementation process.