Managing Customer Relationships in a D2C World

The recent surge in online commerce has fueled explosive growth for D2C businesses. One key advantage business owners have today is the ability to build direct relationships with customers. With a greater customer mindshare and actionable customer data, brands can understand their customers better and launch targeted customer campaigns. 

One thing is clear: Creating meaningful relationships is the best way to build a loyal customer base and grow a business. 

According to a report by ZDNet, 89% of consumers will stop buying from businesses that lack transparency. Above all else, customers expect a business to deliver on its promises and be honest and fair.