The key to building a customer-centric culture: Combining your unified communications and contact center solutions

Wanamaker worked at Field’s store for more than 20 years, and during that time he lived and breathed— and adopted—the ideologies by Marshall Field on customer services.

In fact, 80% of customers now view customer experience as being of equal importance to the products the company sells.1 With the importance of customer retention, it’s also worth noting that 91% of customers are likely to make repeat purchases with a company that provides positive experiences. When it comes to ROI and profitability, customer-centric companies are 60% more profitable than companies that don’t focus on that all-important customer experience.