15 Steps to Get Started with D2C


The traditional retail model is crumbling. Businesses are taking matters into their own hands, and there’s a new star on the retail horizon: direct-to-consumer (D2C).

With the direct-to-consumer model, businesses are able to reduce the size of distribution channels and get rid of supply chain intermediaries. They can interact directly with customers and offer products and services at highly competitive price points. The D2C business model is an evolution of the B2B business model, as it offers higher profit margins and more meaningful customer interactions. 

The rise of D2C didn’t happen overnight. In many ways, it’s a result of the shortcomings of traditional retail. For instance, one of the biggest limitations of the traditional retail model is the lack of customer data. In that model, businesses sell to retailers or distributors, so it’s difficult — if not impossible — for them to collect data on their customers and use it to improve the customer experience. Moreover, with the advent of social media, brand marketing has become increasingly important, and D2C offers companies more control over how their products and services reach their customers. 

In short, D2C business models offer tangible benefits for your business in the long term, as you’re able to build relationships with your customers while removing middlemen and boosting profit margins.