Redefining the CDP

Master the methods of real-time data.

Ad click-throughs. Service cases. Abandoned carts. Making sense of customer behavior can be time-consuming and costly. While understanding customers starts with data, this is easier said than done. Industry changes like the loss of the third-party cookie and rising concerns around consumer privacy have complicated marketers’ efforts to know their customer and deliver data-driven experiences.

A customer data platform (CDP) powered by AI solves all this and more. CDPs can connect and activate customer data from a central place — data that is owned, trusted, and collected with consent.