Breakthru Beverage: serving its B2B customers the way they want to do business 

Operating in a highly regulated environment, leading wine and spirits distributor Breakthru Beverage leveraged SAP Commerce Cloud to strategize and build its robust business-to-business (B2B) e-commerce platform, Breakthru Now. Offering a consumer-like experience for retailers, suppliers, and sales reps alike, the company transformed customer interactions and increased revenue.