The Role of Identity Resolution

Between OTAs, phone bookings, credit card travel agents, and direct websites, the travel customer journey has become infinitely complex. Due to these disjointed systems and data sources, you can end up with duplicate records for one person across each and every channel. The inevitable outcome of these disjointed records is a poor customer journey from pre-booking to post-trip.

This eBook can help you learn how to recognize a customer, regardless of channel, to provide a consistent and pleasant customer journey.