The Dangers Of Wasted Ad Spend

Between April and June 2022:

• Advertisers saw excessive waste, upwards of $94.3 million. (Per the latest Next+Co Digital Media Wastage Report.)
• The report analyzed nearly $200 million in ad spend.
• The $94.3 million in waste was slightly down from the $134.4 million waste from January to March 2022, but still accounts for 41% of all ad spend.
• Nearly 50% of ad spend analyzed was wasted. That is like throwing away 50 cents for every dollar.

There’s never a good time for your company to deal with waste, but the rise in economic uncertainty has made it ever more crucial to maximize ROI and create strategies that will achieve promising results without leaking profits. Even if you’ve never heard of the risk that comes with wasted ad spend, you should know how to combat it and protect your company’s financial health.