Evolve your Apparel & Footwear Business to the New Shopping Paradigm

The rapid changes in consumer behavior and preferences accelerated by the recent pandemic shifted apparel & footwear as part of retail industry into a new shopping paradigm. These recent changes put pressure on costs and require retailers to rethink their businesses to respond better to customer expectations, increase efficiency, reduce the cost to serve, and identify new business growth levers.

In this environment, retailers must invest in the experiences delivered at every stage of the shopping journey — attraction, discovery, purchase, and post-sale. Traditional operating schemes have given way to fully integrated omnichannel tactics to deliver best-in-class adaptability, operational efficiency, and contextualized customer engagement.