Communications  Marketers

As smartphone subscriptions outnumber the global population 8.6 billion to 7.9 billion,1 marketers in the communications industry face unique and growing challenges. The advent of next-generation mobile services, high-speed internet, and rapidly advancing technology gives consumers more options than ever. And while the demand for bandwidth and digital services is driving global growth,2 most marketers struggle to keep up with industry trends, such as cable and internet commoditization and competition from digital disruptors.