Automotive Evolution: New Customer Journey for New Customer Expectations

The automotive industry is entering a period of recovery and stabilisation following a global pandemic. This requires organisations to become more customer-centric and navigate changes in customer preference and behaviours.

This whitepaper explores 3 different transformation areas OEMs can focus on as they look beyond the pandemic and build resilience for the future:

●         Engaging customers during the car-shopping journey.

●         Building loyalty during the car ownership journey.

●         Improve customer engagement by augmenting OEM-dealer collaboration