Getting Started: The Fundamentals of Personalized Content

80% of consumers are more likely to purchase when brands offer experiences personalized to them. But delivering experiences that convert requires a lot of moving pieces. You need to get data, content, workflows, AI/ML, and customer journeys all working together. 

In this webinar, Pauline Huynh, product marketing manager for AEM Sites, reveals the 5-step roadmap to creating personalized experiences — and how the CMS can help you get there faster.