Navigating the digital experience landscape.

Brands face increasing pressure to deliver personalized, convenient experiences across an explosion of channels and devices. To shed light on these challenges, we conducted a comprehensive survey. This report highlights the survey results from 928 marketers and developers (digital experience teams) across industries worldwide. It uncovers the biggest priorities, tech needs, and operational roadblocks digital experience teams are facing — and how to navigate them with 3 actionable steps.

Key stats

• 86% believe investing in content is a key strategy for rising above the competition
• 59% say they're not equipped to reuse content and it's slowing them down
• 54% cite a skills gap/lack of specialists as one of their top pain points.