The Complete Guide to Channel Sales

Recruit, onboard, and engage selling partners to unlock new streams of revenue.

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty.

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you. For those already well versed in working with partners, feel free to skip ahead to the sections most helpful to you.